our experience
Let’s put our experience to work for you.
Let’s apply our broad & diverse perspective
How is health care similar to financial services? And what can solving challenges in food & beverage teach us about children & families? When it comes to understanding people's needs and motivations, a lot more than you’d think. Our experience across these and nearly every other sector gives us a unique perspective and ability to cross-pollinate, combining insights from seemingly disparate areas to develop richer, more effective solutions that people truly need and want.
Couple this with our experience working with client partners of all scales and geographies—from multinational Fortune 100s and growing SMBs to educational institutions and nonprofits—and you've got a team who can relate to your particular needs, speak your language and integrate with your team in unique ways to help you solve a wide range of challenges.
Case Studies
Below are some examples of the types of challenges we help solve. Want to know more about what we do and whether we’re the right partner for you? Let's chat.
Tyson Foods
Building a Culture
of Disruptive Innovation
Tyson Foods, the largest domestic food company in the US and a growing global entity, was facing critical competition and needed to evolve their business beyond their traditional core offerings of fresh meat, chicken and nuggets. To do so, they assembled an interdisciplinary group from across the company with the goal of getting differentiated products to market faster. The challenge is that they weren’t sure how to go about actually doing that.
We worked side-by-side with them through several sprint-based projects in real-time, helping them deliver innovative, user desired products to market at a highly accelerated rate and imbuing the team (and larger organization) with a human-centered mindset, approach and toolkit they now put to use every day.
RXBAR
Understanding Consumers
to Better Serve Them
Startup protein bar maker RXBAR made such a big splash in the market that Kellogg’s bought them for $600 million. With that hefty investment came the expectation of continued success, but outside of their original target audience, RXBAR wasn’t sure who was using their product, much less how to connect with them.
We partnered to help them learn about who chooses their bars and why, what motivates them, and what they’re looking for so that RXBAR could evolve to meet their needs—and Kellogg’s expectations.
Chicago Community Trust
Rethinking Roles
to Maximize Impact
The Chicago Community Trust holds a unique position in the city, working in the space between city hall and everyday citizens, with strong connections to—and influence on—both. They were looking for a strategy to maximize the impact of this role to better benefit the people of Chicago.
Using human-centered design, we learned about the challenges and needs of individual residents, civic organizations and governmental agencies and how they believed the Trust could help them. With this understanding, we proposed that the Trust embrace a new role as a convener, using its unique position to efficiently bring together the right resources and groups at the right time. To activate this strategy, we developed a framework to aggregate resources and needs and identify opportunities for both immediate and longer-term action.