who we are


About
Us

 
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Lift Collective was founded by Research & Strategy Partner Mark King and Strategy & Design Partner Conor McFerran on the idea that we all have individual strengths, expertise, and limitations. You’re the expert in what you do, we’re the experts in what we do, and no one can do it all. It’s when we work together and leverage each other’s skills and experience that we can raise the expectations of what’s possible and truly make things better—for you, your team, your organization, and by extension, all of us.

This collaborative approach has allowed us to work with teams to solve challenges as diverse as minimizing food waste to helping growing breweries scale efficiently to making it easier to be a working parent. It’s also enabled us to develop a few offerings of our own, so we’ve got deep empathy for starting new, scary ventures and not knowing exactly what’s next (but having a pretty good idea and trusting the process to find out).

We look forward to collaborating with you to help make things better. Drop us a line to get the conversation started.


 

What It’s Like To Be Us

We’ve collected some words and pictures that help describe us in a little more detail. Let us know if something else would be clearer.

 


Frameworks That Describe Us

 


Tenets We Live By

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01.
Your success is our success.

We could certainly do the project for you—and we’d crush it, of course—but then when we leave, the inertia and drive would go with us. So we’d rather partner and figure out ways make our capabilities your capabilities—so you can continue to crush it long after we’re gone. You might still need us for the big reframes and external perspective, but ideally, we want to equip you to (almost) put us out of a job (and then give us a really good referral).

02.
Think big, but make it real, now.

It’s crucial to take the time to discover the “coulds” and define the “shoulds,” but unless we get to designing something real, it’s really just another academic exercise. We want to help teams take those concrete steps in the near term that set up the glorious future in the long term.

03.
Keep it simple.

It can sometimes take a ton of effort to get to simple, but it’s always worth it: simple is sticky, simple is scalable, simple is sustainable, simple has everyone nodding in agreement. Simple can be complex, but it’s never complicated.

04.
We’re all people.

Whether it’s bonding over a beer or through deep immersive research, we seek to really get to know who we’re engaging with and why they do what they do, regardless of their role, be it “client,” “user,” “audience,” “management,” or “partner.” By taking the time to listen, we quickly realize we’re all just people who want to be heard and understood—which makes us more alike than we may have first thought.




What We Think

Cognitive Bias: Sing Your Way to Successful Mitigation   Everybody’s got biases. Knowing that’s the truth is the key.

Cognitive Bias: Sing Your Way to Successful Mitigation
Everybody’s got biases. Knowing that’s the truth is the key.


Same Ends + Synergy   Shared goals & the right team make all the difference (hint: they’re not all pitchers).

Same Ends + Synergy
Shared goals & the right team make all the difference (hint: they’re not all pitchers).


To Get, We Give: How We Get Work by Giving Away “Work”   Why we’re not afraid to share out cookies.

To Get, We Give: How We Get Work by Giving Away “Work”
Why we’re not afraid to share out cookies.


Mindsetting: Approaching Process Differently To Get Better Outcomes    Our take on how to effectively instill teams with a design thinking mindset.

Mindsetting: Approaching Process Differently To Get Better Outcomes
Our take on how to effectively instill teams with a design thinking mindset.


How We See It