Founded in 2010, Lift Collective is built around a core team of creatives, writers and designers, led by founder and principal Conor McFerran. Leveraging our heritage in strategic innovation consulting, brand development, visual communication design and immersive user research, we are guided by our Five Tenets:
Understand Hearts & Minds
For us, everything starts with how you are perceived in the hearts and minds of your users, customers or audience—your brand. Only after learning how to connect authentically with your users do we create the physical and digital tools that support your brand conversations.
Make the Abstract Concrete
For communication to be effective, it has to be relatable. We believe there’s no formulaic solution to every problem, so we continually invent new tools and approaches that help simplify the complex and bring form to the vague in ways that connect and resonate with your audience.
Fail Better, Move Faster, Be “Righter”
Experience has taught us that perfection is a journey, and waiting until it’s “perfect" to share with others usually means you’ve missed the boat entirely. We take an iterative approach to our relationships, working quickly to prototype what’s “roughly right,” learning what resonates most with users, then perfecting that idea.
Deliver Value, Not Veneer
Leveraging what we know and what we’ve learned, we develop durable brand communication strategies and tools that weather style trends and buzzwords. We can deck it out in chrome, but not without a good user-driven reason.
Lift As a Team
You’re the expert in what you do; we’re the experts in helping you translate that to your audience. Neither of us can do it alone. We know transparency, collaboration and mutual respect build trust, and trust turns projects into relationships that deliver long-term value.