We are Lift Collective.
We unleash possibility
to seize opportunity.

 

WHY  /  HOW  /  WHAT

WITH  /  WHO  /  WHERE

 
 
 
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why

It Starts With Communication

 

Communication enables understanding.
Understanding forges connections. 
Connections unleash possibility.
Possibility lets us seize opportunities.

Once you’re able to connect with your audience, the possibilities—and opportunities—are endless. Whether it’s launching a new company, defining strategic market opportunities, instructing engineers on proper specification development processes or teaching students new problem-solving thought models, it all starts with communication: getting the right message to the right audiences in the right way.

We are a collaborative and multidisciplinary strategic design consultancy helping experts and audiences come together and seize opportunities. From brand definition to process design, we set context and develop tools for effective communication and understanding.

 
 
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how

Approach &
Process

 

We partner with our clients to define fuzzy challenges, distill opportunities and design tools to enable connections and understanding.

Define Working closely with our client partners, we define the real challenge to be solved and leverage our expertise in user research to discover what the target audience needs to understand  

Define

Working closely with our client partners, we define the real challenge to be solved and leverage our expertise in user research to discover what the target audience needs to understand

 

Distill We distill key insights, uncover opportunities and identify connections by combining our client partners’ expertise and insider perspective with our external perspective, design thinking approach and understanding of user need

Distill

We distill key insights, uncover opportunities and identify connections by combining our client partners’ expertise and insider perspective with our external perspective, design thinking approach and understanding of user need

Design We design solutions via an iterative and output-agnostic process that enables us to quickly prototype possibilities and evolve them over time as initiatives gain traction and audience understanding matures  

Design

We design solutions via an iterative and output-agnostic process that enables us to quickly prototype possibilities and evolve them over time as initiatives gain traction and audience understanding matures

 

 
 

This model makes us true thought partners with our clients, not just installers of point solutions. As our relationships grow, so do the capabilities of in-house teams: by integrating our tools and approaches, teams are able to sustain and evolve our collective work through changing contexts, realizing true long-term value.

 
 
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what

Areas of
Expertise

Our client partners are the experts in what they do; we’re the experts in helping reveal new connections and ways to communicate. We do this through:


Brand Development


Strategic Positioning


Business & Service Design

 

Organization Design


Process Definition & Design


Education & Training Design

 
 
 
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WITH

Client
Partners

We’re proud to collaborate with a wide range of great clients, from Fortune 500s to start-ups and not-for-profits:




 


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Who

About
Us

 

Founded in 2010, Lift Collective is built around a core team of creatives, writers and designers, led by founder and principal Conor McFerran. Leveraging our heritage in strategic innovation consulting, brand development, visual communication design and immersive user research, we are guided by our Five Tenets:


01.
Understand Hearts & Minds

For us, everything starts with how you are perceived in the hearts and minds of your users, customers or audience—your brand. Only after learning how to connect authentically with your users do we create the physical and digital tools that support your brand conversations.


02.
Make the Abstract Concrete
For communication to be effective, it has to be relatable. We believe there’s no formulaic solution to every problem, so we continually invent new tools and approaches that help simplify the complex and bring form to the vague in ways that connect and resonate with your audience.


03.
Fail Better, Move Faster, Be “Righter”

Experience has taught us that perfection is a journey, and waiting until it’s “perfect" to share with others usually means you’ve missed the boat entirely. We take an iterative approach to our relationships, working quickly to prototype what’s “roughly right,” learning what resonates most with users, then perfecting that idea.


04.
Deliver Value, Not Veneer

Leveraging what we know and what we’ve learned, we develop durable brand communication strategies and tools that weather style trends and buzzwords. We can deck it out in chrome, but not without a good user-driven reason.


05.
Lift As a Team

You’re the expert in what you do; we’re the experts in helping you translate that to your audience. Neither of us can do it alone. We know transparency, collaboration and mutual respect build trust, and trust turns projects into relationships that deliver long-term value.

 
 
 
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where

Contact
Us

 

Lift Collective is based in Chicago, just off the Logan Square Blue Line L stop.

--
2864 N Milwaukee Ave
Chicago, IL 60618
USA

--
ahoy@liftcollective.com

--
312.725.8114