how we work




Know about design thinking as a way to address problems but don’t quite know where to start? Gearing up for an innovation project, but not sure how it the process actually works? Just want to connect with your users and re-anchor to why you do what you?

Our Mindsetting training is designed to help you look at what you do from a holistic and user-centered perspective so that you can make informed decisions on where to go next. We’ll take you through our design thinking process at a high level by working through a brief project that’s tailored to what you do and providing tools and support to get you on your way.

At the end, you’ll be better able to consider your users in your business decisions, act on possibility and be ready to take on more robust challenges in the future.


How the Mindsetting Approach Works

Phase 1


What could we do?

We work with the team to understand you, your needs and how we can tailor the experience to be most helpful. Prior to the official start, we’ll have a brief kickoff with everyone who will participate to get us all in the right mindset.

Next, it’s Research Day, which is big and fun. We start first thing with a mindset overview and introductory exercise. Then we get out and engage with your users before coming back to synthesize, analyze, share what we’ve learned and define ways to apply it in your day-to-day work.

Phase 2


What should we do?

Over the next several weeks we will work with you to activate the mindset in your own context. Your team will continue to learn, synthesize what you’ve learned, and define ways to address your challenges, while we help course correct and provide additional tools as necessary.

Phase 3


What are we going to do?

Depending on the scope and scale of the challenges to be solved and the capabilities of the team, we may be working towards a more distinct design phase. If so, the experience will proceed more like it does in our Mentoring model. Otherwise, we’ll continue to check in as the team designs ways to keep a user-centered perspective in their daily work.

Phase 4


How do we keep doing it?

(Given that this is more of a workshop setting, we don’t really get into the Development stage, though we could.)