https://www.liftcollective.com/home daily 1.0 2025-02-12 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1605808261964-Z2X2BN5ARQ69VAD96RVH/website-illustrations-20-17-articles.png Home2020 Our take on things and interesting nuggets we’ve discovered along the way that made us stop and think. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1605808333083-NZHTR7M8Z5WOUZWDWWM3/website-illustrations-20-18-tools.png Home2020 Explore our archive of free human-centered design thinking resources to get you thinking differently. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1605808188984-8CEJBVCWO94DX1LBVEIA/website-illustrations-20-16-cans.png Home2020 Let’s get the conversation started and figure out how we can help you. An email and a couple of check boxes is all it takes. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/2c2effa2-b5fd-4c83-a23b-d4f4d25336d8/Lift-web-people.png Home2020 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1605807772030-T9XADPVTQWAC4NSDRR00/website-illustrations-20-14-experience.png Home2020 We’ve helped an education startup better meet the needs of students, and a complex multi-national optimize their global hiring process. We’ve helped an insurance company understand what it’s really like to use their products, several food companies create new products and brands, a research institution encourage entrepreneurship among its faculty and staff, and a nonprofit foundation rethink their model to maximize their impact. We’ve helped clients look internally to better meet the needs of their employees and externally to deliver for their customers and consumers. We’ve worked on complex, systemic problems and simple, straightforward problems. Odds are, we can help you with yours. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/3b95e580-9718-4a4e-8b8c-2b98019efc01/Lift-web-collaborate.png Home2020 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/28fafeea-9014-4e0c-bceb-e341b728c435/Lift-web-introduce.png Home2020 As a team of human-centered strategists, researchers, designers, innovators, communicators, and facilitators, we’re driven by the belief that with an open mind and collaborative spirit, anything is possible. We know outcomes are better when we partner with people whose expertise and experience complement our own, and that when teams help create the outcomes, it ensures a greater chance at success. That’s why we deliberately keep ourselves small—it forces both you and us to collaborate and leverage what we’re both great at. (We figure your success is our success, and if we can help you make a lasting positive impact, odds are you’ll call us back—if not for the work, at least for the witty banter). https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/26202890-a2f8-4a98-9eed-53f25a272ff4/Lift-web-iterative.png Home2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1605897255251-2N2ASJ71J6BKF82HZI09/website-illustrations-20-12-make.png Home2020 If you’re up against the wall and can’t spare the headcount, we can work the challenge like a typical consulting relationship. We’ll work on our own, connecting with you at as many touchpoints as possible to keep us on the right track and ensure you can still own the work when we’re done. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1605805133415-KJLLT6B610IXT7GLJ55M/website-illustrations-20-08-ideas_real.png Home2020 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/8e4acb09-d9c3-4b77-ba8b-2246bfa59ca5/Lift-web-capabilities.png Home2020 - Make it stand out The mindset, methods and tools are applicable to any type of challenge, helping you evolve how you approach problems and become resilient to future uncertainty and change. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/d9ab2b25-4d64-488d-939e-358ac968fef7/Lift-web-cross-functional.png Home2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/e1b6c2b8-fc6c-468c-8bf7-588a05eaf1cc/Lift-web-human-centered.png Home2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/b17ca279-72f1-4de4-91c2-447a594ebfe4/Lift-web-capacity.png Home2020 - Make it stand out Focusing on what matters helps you prioritize your efforts and better leverage your experts, filtering out work that doesn’t matter and freeing up resources to better deliver on what does. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/2ca3452e-3400-48cb-926b-98bded4258b0/Lift-web-future.png Home2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/179465ef-085b-48a2-92e8-2120c0ba3d08/Lift-web-confidence.png Home2020 - Make it stand out Strategies and solutions are more likely to succeed because they’re rooted in what you know your people want—not what you think they want—while balancing your internal metrics and constraints. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1605897227140-T5NIT05I4GC2TT82KKWP/website-illustrations-20-11-model.png Home2020 We guide your team through an actual project, complementing your deep technical, business and institutional knowledge with our mindset, process and broad experience to develop outcomes the team can own while providing tools and approaches they can carry forward. This is our ideal working arrangement, as it fully maximizes what both sides bring to the table, resulting in the richest outcomes and greatest value to you. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1605897193304-BN0YIWDG62G5AN9HZ1PK/website-illustrations-20-10-mentor.png Home2020 We give you tools, techniques and our informed outside perspective to set you off in the right direction, then check in to keep you on course. Whether it’s through accelerated workshops that introduce teams to the human-centered design mindset and resources or by providing an outside perspective and sounding board for experienced teams wrestling with particularly thorny challenge, we help you stay in focused action so you can get where you need to go without breaking the bank. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/ada59a03-cfae-43aa-92b8-f960d1fc8454/Lift-web-culture.png Home2020 - Make it stand out Working collaboratively and cross-functionally behind a clear vision—with ownership of the outcomes—drives engagement and satisfaction while reducing burnout and turnover—happier people produce better results. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/9d08cd3d-c1ff-4d68-84db-32d5bc709f0f/Lift-web-understand.png Home2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/bdb266e8-6a51-4ab6-851b-4fac73fb0f88/Lift-web-unstuck.png Home2020 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/d74633d4-8ad4-4879-bf92-b52cb06ac114/Lift-web-evolve.png Home2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/5ca528ad-0489-4a15-ba45-dd4e3cd6c3bd/Lift-web-convene.png Home2020 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/9dff9bbe-3728-45b7-98c8-a72768badb5f/Lift-web-cocreate.png Home2020 https://www.liftcollective.com/404 daily 0.75 2020-12-15 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550079659803-VBQO0WMRUZH4QA8AUE56/404-30.png 404 https://www.liftcollective.com/post-sprint-feedback daily 0.75 2023-01-21 https://www.liftcollective.com/post-workshop-feedback-irl daily 0.75 2024-10-28 https://www.liftcollective.com/subscribe daily 0.75 2021-05-18 https://www.liftcollective.com/contact daily 0.75 2024-10-07 https://www.liftcollective.com/toolkit daily 0.75 2024-10-07 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550540767473-XBR63C7U98YOWM1ZPWZC/LIFT-fwks-V1-03-AdoptionCurve.png Toolkit Segment populations based on how quick they are to engage with ideas https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/722e80c6-7cdd-4b43-9f4a-f5dbb037dc60/Lift-fwk_strat-direction.png Toolkit Organize offerings relative to markets to analyze risks and opportunities https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/886b1c41-f1a0-4f07-81a9-aeef9a27b3de/LIFT-fwks-V1-08-BalancedBreakthrough3.png Toolkit Evaluate considerations to determine whether and when idea should move forward https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550546064799-86WPYT4BRFD247N61LOS/LIFT-fwks-V1-07-4Cs.png Toolkit Understand people’s decision-making mindset by looking at their behaviors https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550539937506-F1NDOEF2F8OITP7INTXX/LIFT-fwks-V1-02-BDA.png Toolkit An analysis tool to describe how people interact with an offering (product, service, experience, etc.) https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550546028332-QZC4TPKV8CDPHWCTIV16/LIFT-fwks-V1-06-PDC.png Toolkit Define the motivations and behaviors behind how people make purchase decisions https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550545961287-M6EGZZUEZXESGEIZ6AIN/LIFT-fwks-V1-05-ValueFlow.png Toolkit Understand all the players involved in an offering and how they relate to each other https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550499955607-LIBBBDB7VWSF13AETXM2/LIFT-fwks-V1-01-AEIOU.png Toolkit A key research framework to capture everything that’s happening in a particular context https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550543875170-MD3URRA5ZLN3TIVCWZPY/LIFT-fwks-V1-04-CompetitiveAnalysis.png Toolkit Create context for what’s in the market from a consumer’s point of view https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1556642537241-8G5KTTPVYH795WMEP852/LIFT-fwks-V1-14-CreatingConnections.png Toolkit Define how companies can meet people’s functional and emotional needs https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550546216859-J1C375ZREEGG3ZHB48X7/LIFT-fwks-V1-09-StratRoadmap.png Toolkit Capture, prioritize and sequence ideas and potential offerings https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1583255507998-ISD44F70LKK8VMB3IQ42/LIFT-fwks-V2-16-WHW.png Toolkit Define and capture the fundamental attributes of a business or offering over time https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1550546314036-IUA7MNKQI8SZ3ZXOL5GQ/LIFT-fwks-V1-11-EraAnalysis.png Toolkit Document where we’ve been and where we are to see where we might be going https://www.liftcollective.com/about-lift daily 0.75 2024-07-30 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/7137ca37-71dc-4e86-8582-2038c2b487e1/Lift-web-about.png About Lift https://www.liftcollective.com/cs-rxbar daily 0.75 2020-12-10 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607633104595-L1UUKMDS5SFQ3BMUZLWZ/RX-IMG_5493.jpg Case Study :: RXBAR https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607634064419-FEVE5S6OMEKRKP7AYY09/RX-halfpipe-full.jpg Case Study :: RXBAR The expanded, wall-sized poster, displayed around the office to inform employees and evolve with new research learnings. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607634327516-U5M8QIDHQKWIBOXEPMKK/RX-IMG_5553-2.jpg Case Study :: RXBAR https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607633095641-P4YLO57DY427YYHW3TVZ/RX-IMG_5347.jpg Case Study :: RXBAR https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607033329198-9DNTCL9LVLQ53278S4KP/RX-halfpipe-crop.png Case Study :: RXBAR The “half-pipe” framework that organizes users, their needs, motivations and goals. As people learn more about how food affects them, their confidence in their food choices varies parabolically. https://www.liftcollective.com/cs-tyson daily 0.75 2020-12-03 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607027220702-YTY2JHTPB1G1TN8S69E9/TYF-products_3up.jpg Case Study :: Tyson Foods Final in-market products developed by the Innovation Lab. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607030462820-9KN9UKC1TKZV235C70FY/TYF-ideas-cropped.jpg Case Study :: Tyson Foods Working in-process ideation outputs. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607030388206-JCHVM7BRC3DJG1DGY73W/TYF-team-zoom-cropped.png Case Study :: Tyson Foods The team leading a remote design sprint, applying the approaches & skills learned through previous work with Lift Collective. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607026921675-QBGBO129JUFCS4AN2310/Tyson-team-jam-crop.jpg Case Study :: Tyson Foods Tyson Innovation Lab team members share, refine and evaluate concepts during a design sprint. https://www.liftcollective.com/cs-cct daily 0.75 2020-12-03 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607037729030-ZUC098PNIGD16BMBJTRA/CCT-full-ecosystem.jpg Case Study :: CCT Sketch of the full ecosystem, starting with civic input on the left, organized within the aggregator, then presented via the customized dashboard options on the right. https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607037237735-YVFINDGF8UXK0A3PU7GA/CCT-map-sketch+trim.jpg Case Study :: CCT Sketch of the evergreen tool to direct action & inform strategy. https://www.liftcollective.com/experience daily 0.75 2020-12-15 https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1606949507656-S28AEUIT0ILWK9PMXUZ8/Lift-web-frameworks-experience_web_y_v.png Experience 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https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607023527940-E83GWWEP8PLZ8KP4R7KM/CCT-map-sketch%2Bcopy.jpg Experience https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607033329198-9DNTCL9LVLQ53278S4KP/RX-halfpipe-crop.png Experience https://images.squarespace-cdn.com/content/v1/57ae1c0ee6f2e1c9bc47f88e/1607032244386-9QYQ7XFT2D5R988BNFDO/TYF-team-jam-crop.jpg Experience https://www.liftcollective.com/post-workshop-feedback-zoom daily 0.75 2021-02-09 https://www.liftcollective.com/post-hcd-workshop-feedback-irl daily 0.75 2024-10-28