What
We Do

 

We partner with our clients to discover, define and design ways solve those challenges that are fuzzy, unclear, difficult, confusing, knotted, complex, complicated or otherwise require a new perspective to help untangle.

(In other words: we’re designers that do a lot of looking, asking, listening, thinking and collaborating on our way to designing so that what we make works for people and delivers sustained value.)

 

 

our approach

Discover Opportunities In the “fuzzy front end,” we leverage our expertise in user research to discover what people need to understand and distill key insights to frame the real challenge to be solved.    

Discover
Opportunities

In the “fuzzy front end,” we leverage our expertise in user research to discover what people need to understand and distill key insights to frame the real challenge to be solved.
 

 

Define Strategies Balancing our client partners’ expertise and insider perspective with our external perspective and understanding of audience need, we define what’s desirable, viable, feasible and sustainable—while planning for now, next and then.

Define
Strategies

Balancing our client partners’ expertise and insider perspective with our external perspective and understanding of audience need, we define what’s desirable, viable, feasible and sustainable—while planning for now, next and then.

Design Solutions Guided by directives and strategy, we design solutions via an iterative and output-agnostic process that enables us to quickly prototype possibilities and evolve them over time as initiatives gain traction and audience understanding matures.

Design
Solutions

Guided by directives and strategy, we design solutions via an iterative and output-agnostic process that enables us to quickly prototype possibilities and evolve them over time as initiatives gain traction and audience understanding matures.

 
 

Working in this way makes us true thought partners with our clients, not just installers of point solutions. As our relationships grow, so do the capabilities of our clients' teams: by integrating our tools and approaches, teams are able to sustain and evolve our collective work through changing contexts, realizing true long-term value.

(In short: we try to work ourselves out of a job.)

 

Areas of Expertise

Our client partners are the experts in what they do; we’re the experts in helping reveal new opportunities and and ways to engage and communicate. Together, we do this through:

 
 

Research &
Synthesis


Brand Development


Business & Service Design
 



Strategy & Positioning


Experience Design


Process Definition & Design



Concept Development


Communication Design


Education & Training Design
 


 
 

Part of our expertise is knowing our limitations: we know what we’re good at and what others are better at than us. Luckily, we have a robust network of partners that we call on when we need that little extra muscle to deliver the right solution. And if what they offer is more what you need, we’re always happy to make introductions.


Technological Development
Table XI


PR, Social Media, Marketing
Gardner Media Collective


Photography, Videography & Storytelling
Potluck Creative